About Us

Norseman Audio-Video Systems was started in 2009 by

Shawn Gundersen as a way to provide exceptional

technology design services to clients throughout the

Northeast by drawing on over 20 years experience as an

installer and system engineer. It became quickly apparent

that many of his old clients were looking for a fresh

perspective on installations and alternative to the "same

old" approach that many of the existing integration companies were providing. After a call from the folks at Baypath College for a simple classroom installation, Norseman AV changed course to best serve our clients and we have been providing exemplary installation to an ever-growing list of clients throughout the Northeast.

Our growth as a company has been explosive since it started, growing by over four times in just 2 years. We have work directly with architects, electrical contractors and system integrators to ensure a smooth execution. As a team of professionals, we put in the extra effort which plays towards a painless completion. In many cases we are a conduit to some key manufacturers to include custom solutions for challenging situations. Our clients appreciate our professionalism and that extra effort we put in to everything from designing the system and really listening to their needs to the little touches we put into dressing cables whether they will be seen or not. We at Norseman AV believe that in order to set ourselves apart, we need to do things differently. Hence our company tagline: New World Technology. Old World Craftsmanship. 

We are a small company with a BIG impact!

We are also very active within our local community providing sound support, projector rentals, sponsoring fundraising events and donating to elementary school movie nights!  Norseman AV is proud to be part of the lively community events of The Pioneer Valley!

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"We have been using Norseman since 2014 and we would never go with anybody else. Anytime we call to report an issue or get some advice on a new project there is always someone who answers the phone and can give us guidance. With any critical issues we've never had to wait longer than 24 hours to get a response/resolution. They have helped us with more simple issues, to complex, school-wide projects. They have even provided supported/repair on systems that they did not install. They have always made us feel as though we were a priority. We cannot recommend them highly enough. "  - Shelby Holtnik, IT Client Support, Northfield Mount Hermon School, Mount Hermon MA

"I really like working with you all because I feel like you pay attention to us even though we are small (which is huge because some vendors don't even want to bother with us - we're not worth their time).  Your pricing is reasonable, the techs are always professional and do good work, and you respond fairly quickly if we have a problem.  I also appreciate the flexibility you guys demonstrate.  We know how to do a lot ourselves, and sometimes we only need a partial install or whatever and you accommodate that, which helps you on time and us on the budget.  Those are some of the reasons you are our number one choice for installs."  - Chris Pelletier, Media Services Manager, College of the Elms, Chicopee, MA

"Norseman AV is helping the Academy of Music reach its long range video and audio goals by designing and installing systems that we can add to incrementally. We love their thoughtfulness and professional service."  - Debra J'Anthony, The Academy of Music, Northampton, MA

"Norseman AV has the ability to handle multiple complex transactions. Their understanding of our business processes and their ability to operate both strategically and tactically are the business skills and qualities that come to  mind. They have always done superior work on all of our integrations and have stood by that work to ensure 100% satisfaction. On a personal level, Shawn is made of the highest ethical fiber I know and has a deep understanding of the AV industry ensuring the most state of the art products at the best price are being used for all our builds."  - Steve Wilkinson, AV Director, Mass Mutual Insurance Company, Springfield, MA 

"Shawn has a great grasp on the technical intricacies regarding AV. This is truly not a "plug & play" industry and Shawn is a wealth of knowledge when it comes to making sure it will work as planned. He is a valued resource, and a great colleague to bounce ideas off of for a different perspective."  -Doug Frommer, CTS-D, CTS-I, Principal Consultant: ACT Associates